Challenges as a creator

Web 3.0 offers great opportunities for creators, but they still face significant challenges when venturing into this new space.

Firstly, there are technological barriers. Web 3.0 creators need to understand concepts such as dApps, smart contracts, and NFTs, which can be complex and not easy to grasp. For example, in projects like Pictures for Profile (PFP), creators need to be able to design individual elements of the PFP and use tools to combine them. They also need the ability to set and apply probabilistic combinations for their artwork and process them into suitable NFT forms. These technical requirements can act as barriers to entry for many creators.

Secondly, there is a lack of understanding of the Web 3.0 ecosystem. Web 3.0 operates with different cultural and grammatical norms than Web 2.0. Concepts such as decentralization culture, token economics, community-driven governance, and trustless systems are crucial in Web 3.0 but unfamiliar to Web 2.0 creators. Additionally, understanding gas fees and setting appropriate prices for NFT artwork during uploading and selling is essential. Collaboration between those who consider these factors and the creators themselves can lead to the production of more suitable content for Web 3.0.

Thirdly, there is a shortage of channels for marketing Web 3.0 content. Traditional advertising methods like TV or print ads are not suitable for promoting Web 3.0 content to the intended audience. Moreover, the advertising policies on social media platforms make it difficult to advertise cryptocurrency and NFT-related content on platforms like Facebook and Instagram. As a result, creators struggle to find appropriate marketing channels. Therefore, there is a need for channels that connect Web 3.0 creators and collectors, bridging this gap and facilitating the promotion of their content.